Take your lashes to new heights with PUR Beauty’s best-selling Fully Charged Mascara. It’s powered by Magnetic Technology to act like a magnet, attracting negatively-charged lashes to the positively-charged formula so that each stroke coats lashes to thicken, volumize and separate for all-day performance.
This lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes. It delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible.
This mascara has transformative ingredients. A powerful blend of Biotin and Peptides helps fight the hair follicle aging process by conditioning lashes to help prevent premature fall out. Carnauba Waxseparates and sets each lash for all day length, volume and curl. Vitamin B5, also known as Panthenol nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.
– 98% instantly amplified lashes*
– 93% said lashes retained their curl well*
– 90% experienced no flaking*
– 93% experienced no smudging*
– 100% said the mascara was easy to remove*
*Based on an in-house perception study
β’ Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible













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