PUR Beauty’s Big Look Lengthening Mascara in black lifts and volumizes the look of lashes while delivering silky, rich pigment creating a wispy false eyelash effect. The unique clump-resistant mascara wand lifts and separates each lash, even the tough, inner corner lashes, to deliver uniform color. Lash-loving, conditioning ingredients help lashes appear stronger and shinier with prolonged use. The nourishing, lightweight formula is comfortable for all-day wear without flaking or smudging.
The mascara has Argan Oil and is rich in Omega-3 Fatty Acids to condition lashes for overall lash health and to help prevent premature fallout. Vitamin E moisturizes and increases lash flexibility for healthier-looking lashes. Nylon 12 attracts to each lash for longer-looking lashes
– 92% saw amplified lash length and volume*
– 92% said the mascara was easy to remove*
*Based on an in-house perception study
β’ Conditioning ingredients that help lashes appear stronger and shinier with prolonged use
β’ All-day wear without flaking or smudging












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